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ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES

Dan King is an award-winning Consumer Behavior researcher, having won the Best Paper Award at the Association for Consumer Research for his doctoral dissertation. He has published articles in top journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and twice at Journal of the Academy of Marketing Science.

SELECTED CONTRIBUTIONS & PUBLICATIONS

Uy, D.O., Auschaitrakul, S., Zhang, H., Chaxel, S. When Do Transparent Product Designs Increase Willingness to Pay?. International Journal of Research in Marketing.

King, D., Auschaitrakul, S., Janiszewski, C. Name Effect: Merely Adding a Name to a Piece of Information Increases Judgments of Truth and Compliant Behavior. Journal of Consumer Psychology.

Uy, D.O., Auschaitrakul, S., Zhang, H., Chaxel, S. Open Product Designs Increase Willingness to Pay through Increased Vividness and Illusion of Understanding Society of Consumer Psychology. Conference Proceeding.

King, D. (2025). Why Products with Natural Ingredients are Perceived to be Less Effective Society of Consumer Psychology. Conference Proceeding.

Uy, D.O., Auschaitrakul, S., You, Y. (2024). Felt Something, Hence it Works: The Impact of Sensory Signals on Product Efficacy. Journal Of The Academy Of Marketing Science.

King, D.O., Xie, Y., You, Y., Yang, X. (2024). Designed by AI?: Consumer Impatience as a Response to Awareness of AI Creation in Product Design Society for Consumer Psychology. Conference Proceeding.

Uy, D.O., Auschaitrakul, S., You, Y. (2023). From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products. Marketing Letters. 35(1).