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ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES

Dr. Pradeep Gopalakrishna known to his students as Dr. G. is Professor and Chair of the Marketing Department in the Lubin School of Business. His teaching career spans 30 years. Dr. G. teaches at the doctoral, MBA and UG levels.

Dr. G. is closely involved with various external programs conducted by the Center of Global Business Programs in Lubin. He has published over 50 refereed journals/case study journal articles to date. Dr. G previously served as Managing Editor of Psychology and Marketing. Professor G. has numerous academic conference presentations including American Marketing Association, , among others to his credit.

Dr. G. is Marketing Faculty Adviser to the Doctor of Professional Studies (DPS) program in the Lubin School.

Dr. G. is a member of the American Marketing Association and a former reviewer for the Case Journal and Journal of Consumer Marketing.

SELECTED CONTRIBUTIONS & PUBLICATIONS

Musa, S., Gopalakrishna, P. (2022). The Role of Compassion and Sustainability Awareness on Fair Trade Fashion Consumption with Internet Engagement as a Moderator. Business and Professional Ethics Journal. 41(1), 115-137.

Gopalakrishna, P., abbu, h. (2021). synergistic effects of market orientation implementation and internalization on firm performance: direct marketing services industry. Journal of Business Research. 125(march), 851-863.

Gopalakrishna, P., Fleischmann, D., Victor, R. (2016). Starbucks in India. Journal of Case Studies. 34(2, November 2016).

Gopalakrishna, P., Subramanian, R. (2001). The Market Orientation-Performance Relationship in the Context of a Developing Economy: an Empirical Analysis. Journal of Business Research. 53(1), 1-13.